What to Know About Price Reductions

Selling a home is an exciting process, but it can also be stressful if you’re not getting the interest or offers you were hoping for. One option to consider is a price reduction. Here’s what you need to know about price reductions and how to make them work for you:

What is a price reduction?

A price reduction is when a home seller lowers the asking price of their home in an effort to attract more buyers and generate more offers. A price reduction can help a home that has been on the market for an extended period of time or one that is priced too high for the current market conditions.

When should you consider a price reduction?

If your home has been on the market for more than a few weeks with little to no interest, it may be time to consider a price reduction. Additionally, if you’re receiving feedback from potential buyers or real estate agents that your home is overpriced, it’s important to take that feedback seriously and consider lowering your asking price.

How much should you reduce the price?

The amount of your price reduction will depend on a variety of factors, including the local real estate market, the original asking price of your home, and the feedback you’ve received from potential buyers and agents. A good rule of thumb is to reduce the price by no more than 5-10% at a time. It’s important to strike a balance between pricing your home competitively and getting top dollar.

How do you market a price reduction?

Once you’ve made the decision to reduce your asking price, it’s important to let potential buyers and real estate agents know. Work with your agent to update your online listings and marketing materials to reflect the new asking price. Your agent may also recommend holding an open house or scheduling additional showings to generate more interest.

Will a price reduction always lead to a sale?

Unfortunately, a price reduction is not a guarantee of a sale. While it can help generate more interest and offers, there are a variety of factors that can impact the sale of your home. However, if you’re not getting the interest or offers you were hoping for, a price reduction can be a valuable tool in your selling toolkit. 

To learn more, give us a call at 562.896.2456 or fill out the form below.

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About the Author

Shannon Jones has been selling real estate since 1998 and specializes in listing and marketing homes. She has consistently been one of the top Realtors in the Long Beach area. Prior to her award-winning career in real estate with the Shannon jones Team, Shannon has had successful careers in journalism and public relations. She holds a bachelors degree from UC Irvine and a masters degree from UC Berkeley. Shannon holds E-Pro, CDPE (Certified Distressed Property Expert), and PSC (Pre-Foreclosure Specialist) certifications. Shannon is very personable and maintains a very strong moral compass, always putting the best interest of home buyers/sellers above monetary goals. A California native, Shannon enjoys gardening, travel, reading, cooking and poker when she’s not selling homes MY DESIGNATIONS Lic# 01247705 | CDPE (Certified Distressed Property Expert) | E-Pro | PSC (Pre-Foreclosure Specialist) MY SERVICE AREAS Anaheim Bellflower Buena Park Carson Cerritos Cypress Downey Fountain Valley Garden Grove Huntington Beach La Palma Lakewood Long Beach Los Alamitos Los Angeles County Norwalk Orange County Rossmoor San Pedro Seal Beach Signal Hill South Bay Westminster